Verizon Wireless Launches V Cast Apps
Wednesday, March 31st, 2010Whether or not your favorite part of your cell phone is the connected application market seems to be a moot point anymore. They’re going to exist whether you use them or not, and Verizon Wireless has made sure that they are finally in the game. Their service was announced last summer, so this has been a long time coming. The details have changed a bit since the announcement from the Big Red network, but the changes are definitely a good thing, and no longer paint the digital retail store in a bad light.

Mainly, it looks like Verizon Wireless conceded that having more than one application market makes sense. Initially, Verizon was going to remove all pre-loaded application links from devices, like Research In Motion’s BlackBerry devices, or Windows Mobile handsets, and put their own application store at the forefront. You would have still been able to download the appropriate company’s market, but it would have been an extra download, and just an extra hassle. Now, though, Verizon is sharing up to 70% of revenue from applications purchased through their V Cast Apps marketplace with developers.
Probably the easiest feature of the whole thing, though, is the fact that customers will be able to put their purchases directly onto their bills, so no extra credit card is needed. Easy enough for customers, and even easier for developers. And, while Verizon Wireless has officially released V Cast Apps, it’s only available on one handset right now: the BlackBerry Storm. There are more BlackBerry devices planned for the new future, so keep your fingers crossed that they roll out soon. Announcements should be forthcoming, and we’ll be sure to keep you updated.
[via Rethink Wireless]


