O2 delivers dynamic Priority ads through Shazam iPhone app
O2 today announces an exclusive sponsorship deal with Shazam which will allow it to deliver highly targeted ads for its Priority Tickets service to Shazam users. Customers will be served relevant ads for O2 Priority pre-sales based on the music they have tagged through Shazam’s iPhone application. The dynamic ads will be delivered using 4th Screen Advertising’s ad serving platform, Mpression.
O2 Priority Tickets is a unique offer for O2 customers which gives them the ability to purchase tickets for gigs at The O2 and O2 Academy venues up to 48 hours before they go on general sale. These relevant and contextual ads will be delivered using a variety of formats including standard banners and integrated links. Shazam’s iPhone app is free to download via the App Store.
Shadi Halliwell, Head of UK Brand Communications at O2 said, “We’re always looking at innovative ways in which we can engage customers with Priority Tickets and make sure they hear about pre-sales for their favourite bands. Shazam is one of the most popular apps on the iPhone and a perfect way of reaching potential customers.”