Google Mobile Ads Supports Click to Call Phone Number
Compatible with iPhone, Android smartphones and few other smartphones, Google mobile adwords now lets you display your company phone number as a clickable number. This allows your audience to click on the number directly to make a phone calls to you. This seems to be handy, especially you would not need to memories the number or exit from the web browser to key in the number manually. Check Google Adwords blog for more info.

Now you can make it even easier for potential customers to reach you by adding a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Users can click the number to call you just as easily as clicking to visit your website. And, since ads can be served based on user location, a potential customer will see — and can click to call — the phone number of your store location that’s nearest to them, not one that’s across town.
This new feature also makes it easier for you to fully measure the results of your ads by allowing you to track how many calls you actually receive.